The recent rise and fall of Bitcoin (slight uptick recently), should give you pause for thought and help you understand where the real potential might be. While the future potential of secure digital payments through crypto currency remains to be seen, the focus should be on building blockchain based platforms and marketplaces. The rapid rise and fall in Bitcoin should remind us of the early Internet days when a new technology arrives but no one really knows how to use it. Early websites were nothing more than brochure ware while companies like Amazon saw the real potential to conduct enterprise-based ecommerce in entirely new ways.  Sometimes, it’s not about the product but about the technology. And in this case, that is blockchain.

Here is a simple definition of blockchain. A blockchain is a digital record of transactions. The name comes from its structure, in which individual records, called blocks, are linked together in single list, called a chain. Blockchain can be used for recording transactions made with crypto currencies, such as Bitcoin, but have many other powerful applications. Each transaction added to a blockchain is validated by multiple computers on the Internet. These systems, which are configured to monitor specific types of blockchain transactions, form a peer-to-peer network. They work together to ensure each transaction is valid before it is added to the blockchain. This decentralized network of computers ensures a single system cannot add invalid blocks to the chain.

So why should you as an entrepreneur or investor care more about blockchain than Bitcoin?  Bitcoin is still a speculation on a future crypto currency that the world may not yet adopt. Maybe in the future, maybe not. But blockchain is a serious technology that can provide a variety of solutions. Imagine you are an automotive manufacturer and you have a product quality problem. Rather than recall thousands or millions of cars, you can simply recall the cars whose part is potentially defective based on blockchain identification and tracking. Or perhaps you need to track a product or good all the way through the supply chain to verify its source or heritage. Think heirloom tomatoes or cannabis where absolute tracking is critical.

The real potential for blockchain will come from existing companies or startups that actually build the new platforms and marketplaces of the future. Using tokens (values of an asset), here are four potential solutions that companies can build using blockchain.

Source: forbes