Melita Delos Reyes began her career early, as she worked as a clerk for a big real estate company in Manila, Philippines, but Milet’s ambition pushed her to leave her job to pursue a Degree in Business Administration at Philippine Christian University in 1996.

After graduation Milet worked in the field of Marketing and Sales in several companies. In 2006, she decided to travel to Dubai to work for Alpha UK Training. She worked mainly in the Admin and Operations Department and proactively supported the Marketing and Sales Department. She was in charge of coordinating training logistics and documentation, database management, supplier management, admin tasks and safekeeping of office documents, accounts, and liaising with coaches and various speakers around the world.

The Swiss-Arab Entrepreneur Platform: The massive spread of social media platforms put entrepreneurs in front of an opportunity to choose the best way to market their products through it, but the multi-channel marketing process is very expensive. In your opinion, is working on all platforms the best option, or choosing one channel?

Melita: Entrepreneurs leverage on the impact of Social Media to their business. A robust social media marketing strategy is crucial to drive traffic to your website, build brand awareness and community. While it’s good to increase visibility on different social media platforms, you have to consider what kind of products or services you’re offering and where your target market usually hangs out. Example, if you are an Ecommerce Business, the best way is to be visible on Facebook and consider FB ads.

If you’re into coaching or consulting business, Linkedin is the best platform to boost your online presence and build your brand. Linkedin is the best social selling platform for B2B and B2C companies. Content Marketing Institute found that 63% of marketers rated LinkedIn as the most effective B2B social media platform.

According to Sprout Social “With the exponentially increasing popularity of digital media channels, traditional lead generation is becoming a thing of the past—creating more opportunity for B2B and B2C businesses to drive leads and increase sales now than ever before.”

Using Linkedin, it is easy target your ideal market and create a lead generation system. professional people, decision makers, entrepreneurs and high level executives.

Swiss- Arab Entrepreneur Platform: With your project, you focus on digital marketing on LinkedIn, why did you choose this platform over others? What defines the LinkedIn platform?

Melita:

• Linkedin has over 600 million + users across the globe.

It is a pool of professional people, decision makers, entrepreneurs, high level executives, influencer and affluent people.

• Linkedin is well suited for personal branding and creates more opportunity for B2B and B2C business.
• It is considered the number 1 platform for lead generation. It is built for business networking, a goldmine if utilized properly. :)
• Linkedin has robust search and targeting features to help you find the right people and businesses.

Swiss-Arab Entrepreneur Platform: How Do You Plan On Growing Your Business?

Melita: Consistency is the key to grow your business. Need to maximize the use of Social Media especially Linkedin Marketing to grow my business and followers.

I’m planning to add more services to serve my clients such as Email Copywriting or Email Marketing to nurture leads and better serve my clients.

Swiss-Arab Entrepreneur Platform: Can you tell us more about the digital marketing services provided by your (project?) team?

Melita:We are a complete 1 stop Marketing Agency because we have huge network of Marketing Professionals. We can help you stand out from your competitor, get more leads and clients and scale your business fast.

We have Brand Strategists, Graphics designers, Virtual Assistants, Social Media Managers, Facebook Ads Experts, Website Designers, Copywriters etc. 

Our team is passionate in helping entrepreneurs grow their business by crafting a strategy plan that solves business challenges.

Swiss-Arab Entrepreneur Platform: What advice can you give to new entrepreneurs to make their personal pages appear better on the LinkedIn platform?

Melita: If you’re a startup company or a new entrepreneur, it is best to build your personal branding in Linkedin. In the first few months, you have to build your credibility so that your ideal clients can trust and like you. First step is to optimize your profile so that you will rank higher in search engines and to generate more profile views.

Remember that your profile is your online business card that could be your asset in generating appointments, quality leads and high-ticket clients.

Have clarity on what you offer and think how your service can solve your target market problems.

Second, growing your business in Linkedin must be a priority and not a hobby. Remember that Linkedin is a Social Selling platform so you have to build and nurture relationships.

Let me share my Linkedin growth hacks that could help new or existing entrepreneurs.