High tech

High tech (11)

Middle East Business Magazine

STME warns UAE business to protect IT systems following Wannacry

According to data, 50% of Middle East businesses do not have any cybercrime prevention measures in place, placing systems in danger of attack

STME, the Middle East’s leading IT solutions provider and systems integrator, has issued a strong warning to the region’s business community about the potential vulnerability of IT systems following the global Wannacry attack in May 2017.

 

It is estimated the attack affected 200,000 computers in 150 countries, including systems used by Fedex, Nissan and the UK’s National Health Service.

Ayman Al Bayaa, CEO, STME, said: “Today, cyberattacks pave the way for extortion, bribery, blackmail, theft and even a complete blackout of systems, yet according to data from KPMG, only 50% of respondents have any counter attack measures in place. It is of vital importance that these firms and organizations stress test their systems and address all potential vulnerabilities.”

 

In response to the new generation of security challenges, STME, the Middle East’s leading IT solutions provider and systems integrator (SI), has underlined its commitment tohelping combatattacks.

Al Bayaa added: “In an increasingly connected world on the cusp of another digital revolution and the roll out of Internet of Things (IoT) technology, cyber security has never been more important and the World Economic Forum lists this as a top 10 threat in 140 economies. We are all part of the same connected global community as such should adequately protect the systems we depend upon.”

 

There are three trends driving cybercrime currently. New hacking technology has paved the way for automated attacks, meaning that it is only a matter of time before an unprotected system is detected and compromised. There has also been an emergence in hackers taking control of computers, with access to all the information employees and management see. Thirdly, hackers copy and encrypt information that may be useful to them – bank details, log in codes – and can use these to re-access the system and even post a ransom demand.

 

Al Bayaa added: “This isn’t just about the individual business, but the data held on clients, payments and other confidential matters. It is a duty of all businesses to protect that information and ensure it is only accessed by the people who should see it.”

Forewarned is forearmed, as the saying goes, and STME believes that knowledge is the first link in the chain of stopping an attack. STME provides an informative consultancy service to clients, covering the security climate in general and the options available.

 

To ensure its products are accessible to the entire business community, STME has developed solutions across cost models, meaning all companies in the MENA region can access STME’s security products covering networks, host, identity, database, cloud security, security management and security operation centres.

 

Al Bayaa concluded: “In the Middle East today, strong penalties exist for those convicted under cybercrime laws, which are broad enough to include ‘misuse of the internet’ and ‘damaging public morals’. However, in order to address a global threat that is unparalleled in its scale and ability to devastate business operations, bespoke and adequate systems are required. These don’t have to break the bank, but they can eliminate the impact of somebody attempting to break into your systems.”

 

http://middleeast-business.com

Middle East Business

Organisations in EMEA with advanced API management processes experience up to 45 percentbetter business results than those with basic API management. This is the major finding from a new global study, APIs: Building a Connected Business in the App Economy, commissioned by CA Technologies among 1,770 senior executives, including 695 in EMEA. Some 45 percent more organisations report an improvement in customer experience moving from basic to advanced API management, while customer satisfaction increases by an additional 33 percent and IT costs fall by a further 31 percent. Respondents in advanced organisations are also more than twiceas likely to express confidence about differentiating themselves from competitors (82 percent versus 36 percent).

 

“APIs are a cornerstone of business agility, enabling organisations to drive rapid, continuous improvement in customer experience and be ‘Built to Change’,” HishamMalak, Director of Operationas, CA MENA.This research makes a compelling case for API use—and more importantly, for having a sophisticated approach to managing the APIs. By adopting an advanced, full lifecycle approach to API management, organisations see significant improvements in customer experience, customer satisfaction and competitive differentiation.”

 

Application programming interfaces (APIs) are the central nervous system of the app economy. By allowing pieces of software to communicate with each other, they provide ready-made, universal access to whatever functionality an organisation needs to deliver. The growing use of APIs calls for a formalised approach to API management, which encompasses creating, securing, managing, and optimising APIs throughout their lifecycle, and at enterprise scale.

 

With this in mind, the study’s API management maturity model assesses how far organisations have implemented the tools and technologies, systems and processes, and the capabilities required for full API lifecycle management.

Other Key Findings:

  • 93 percent of advanced API management users witness an improvement in customer experience compared to 64 percent for basic users;
  • 86 percent of advanced API management users report an improvement in their leverage of third-party developer innovation compared to 68 percent for basic users;
  • Advanced API management users experience a 40 percent increase in customer satisfaction compared to 30 percent for basic users;
  • Advanced API management users experience a 38 percent reduction in IT-related costs compared to 29 percent for basic users

 

Conversational commerce

The study also shows that 69 percent of EMEA organisations report an improvement in their ability to leverage third-party developer innovation using APIs. By opening up and sharing select applications with third-parties, these organisations are absorbing data from partners and adding essential services to their apps—without having to write new code. Among these innovations are ‘conversational commerce’ services that enable consumers to interact with brands or aggregated services using chat, messaging or other natural-language interfaces. For example, instructing your mobile device using natural language to book a flight and aggregating different services together to book a preferred hotel, restaurant or taxi partner at the destination.

 

Widespread API adoption and increased agility—but barriers remain

Some 90 percent of organisations across EMEA have now adopted APIs, and this widespread use is focused—among many processes—on driving revenue growth (cited by 32 percent) and delivering speed and innovation via third-party APIs (32 percent).

The result is increased business agility. According to the study, EMEA organisations are seeing a 33 percent increase in business agility (i.e. speed to market) from their API efforts—reducing the time to develop/test and release new apps from an average of 10.80 weeks to 7.25 weeks.

 

Barriers to API adoption in remain though. The major barriers are the lack of skilled resources (cited by 34 percent), the time needed to develop an API (32 percent) and the ability to scale usage/manage performance (31 percent).

 

“The digital revolution is prompting opportunities to offer new products, create platforms to deliver services and provide better experiences to customers—all by using APIs. While APIs themselves are not a new innovation, it’s more important than ever in the digital economy to manage them effectively. That unified approach to management enables companies of all sizes, in all sectors, to level the competitive playing field, and cope better with the rising volume, scale and volatility of customer-facing apps,” says Malak.

 

http://middleeast-business.com

Middle East Business

 

Middle East Businesses Leverage Data Management to Become Digital Predators by 2020

Successful Digitization Projects Require Right Mix of People, Skills, and Risk, Says Tom Pegrume of Hitachi Data Systems;

IDC: Middle East, Africa, Turkey ICT Spend to Top USD 243 Billion in 2017

Its strategic geographic location, ease of doing business and favourable legislation position the UAE at the forefront of e-commerce investment in the region and globally

 

Dr. Belaid Rettab

senior director for Economic Research & Sustainable Business Development at the Dubai Chamber of Commerce and Industry

 

The United Arab Emirates with Dubai in the lead has recently been named the top country in the Arab world for ease of doing business. The recognition is well deserved and comes at a highly opportune time as investors increasingly look the region to expand their business and improve their geographical advantage. The UAE is now viewed as the fastest growing market for e-commerce whose value is expected to grow from $2.5bn currently to some $10bn over the next two years. This will largely be due to high internet and smartphone penetration among local residents and expats, as well as improved connectivity and changing consumer attitudes, according to experts.

 

“In recent years, we have seen a shift in the local business community towards e-commerce,” said Dr. Belaid Rettab, senior director for Economic Research & Sustainable Business Development at the Dubai Chamber of Commerce and Industry.

 

“Many companies are recognising the importance of building an online presence and platform to market products and services to a wider client base. They have also seen a number of big success stories come out of the UAE, where e-commerce businesses have flourished, expanded regionally and raised significant funding from investors abroad,” he added.

 

Some of the UAE’s most successful ventures include Souq.com, an English-Arabic language e-commerce platform, often described as the Amazon of the Middle East; it is also the largest in the Arab world. Groupon and Dubizzle are two other highly successful e-ventures, the former being an American multinational platform present in more than 28 countries including the UAE, and the former – a region-wide website for classified ads where you can buy, sell or advertise almost anything for free.

 

According to Rettab, interest in e-commerce has been on the rise particularly from Dubai Chamber members. This has prompted the organisations to launch a number of comprehensive programmes to help educate and train its members and the wider business community on best e-commerce practices. Its latest initiative to support the sector’s growth includes a partnership with what’s arguably the world’s top e-commerce enterprise Alibaba.com. Launched and based in Hangzhou, China, Alibaba is a leading business–to–business (B2B) e-commerce platform for global wholesale trade. The idea is to further empower businesses to take full advantage of the Internet revolution and facilitate their access to global markets, Dr. Rettab explains.

 

“The partnership opens the door for companies in the MENA region to explore untapped potential in new markets, enabling them expand their reach globally. We expect to reach an agreement soon to offer our members Gold Membership on Alibaba.com at a discounted rate, providing an even greater incentive for businesses to buy and sell on the platform,” he said.

 

In response to strong regional demand, Dubai Chamber is now looking to add more e-commerce services. It would seek to aid companies engaged in business-to-consumer (B2C) activities by partnering with the region’s biggest B2C e-commerce platform to help enhance their products and service offerings.

 

“We have recently introduced a “Trusted Member” Label scheme as a mechanism to help our members and companies throughout the Middle East and North Africa build trust with potential partners online. The logo gives businesses a competitive edge in a crowded market. Moreover, we have been actively working with chambers of commerce from other emirates, in addition to Saudi Arabia, to extend similar the benefits to their members,” Rettab said.

 

Regardless of location, type of service being offered, and target customers or markets, there are a number of ground rules every e-commerce entrepreneur should know about before proceeding with any major investments. Proper planning, for example, is absolutely essential if you wish your business to be able to compete well on a regional and global scale.  

 

“It is important to remember that online platforms are the face of a brand and should be designed around the needs of tech-savvy consumers. Websites, tools and solutions should evolve in line with consumer demands, which tend to change rapidly. Staying on top of the latest technology trends and digital marketing techniques is incredibly important,” explains Rettab.

 

Developing a sustainable business model and manpower investment are just some of the challenges investors are likely to face when looking at e-commerce opportunities, according to Rettab, who believes entrepreneurs tend to underestimate the costs of building an online business of scale. To help address these issues, companies should exchange best business practices and lessons learnt in the form of educational and interactive platforms, roundtable discussions, seminars and conferences, Rettab adds.

 

Over the last few years, the UAE government has expended significant efforts to encourage e-commerce investment. It offers a favourable business environment for entrepreneurs and startups through its various free zones which offer up to 100% foreign ownership and tax exemptions, in addition to low setup and labour costs. The process to set up an e-venture in the UAE is considered a lot simpler when compared to other countries in the region. After securing a trading license, entrepreneurs can register with free zones which allow them to make use of flexible office space at a fraction of the rent cost.

 

Dubai is at the forefront of the UAE’s e-commerce strategy. It houses three major freezones -- Dubai Internet City, Dubai Media City, and Dubai Silicon Oasis, where startups and small businesses can benefit from operating alongside likeminded organisations with similar interests and ambitions.  The government has recently adopted legislation that encourages foreign investment and eliminates administrative obstacles, and is currently looking at allowing full foreign ownership of companies outside free zones in strategic sectors.

 

“These incentives, along with a rapidly growing e-commerce sector and very high Internet and smartphone penetration rates, make the UAE an attractive market for foreign investors offering plenty of unique opportunities,” said.

 

Despite most markets staying depressed and global economic growth showing no signs to recover, not at least in the short term, the future of e-commerce both in the region and outside looks overall bright. The sector is growing rapidly and could exceed $3.6 trillion by 2020, according to market research firm Technavio. In the short to mid-term the Middle East and North Africa (MENA) region is likely to see heightened investor interest, with Dubai leading the way in adopting new solutions and technologies as it transitions towards becoming a smart city, Rettab says. He views the emirate as being at the center of the region’s e-commerce boom, serving as a gateway to other Gulf countries, as well as other African and Asian markets with high growth potential.

 

“Consumers are increasingly turning to e-commerce websites for cost-savings and convenience. At the same time, they are demanding quality products and a seamless shopping experience. This is why e-commerce players in this region must continuously work to improve their standards, solutions and offerings,” he concluded rather positively.

By Ayman Abualkhair

 

Are we in a stage of passing the dominant economic age, based on large factories and multinational companies, to a world predicated on freedom of choice, in which small entities would have the potential to compete with large companies, and hence shape the future economy? Are we crossing the age of a real economy to a virtual one, or is it moreover transitioning from a virtual economy to a real economy?

Banque du Liban Has Committed USD 400 Million to Supporting Startups;

 

GITEX Technology Week Connects Entrepreneurs with Customers and Investors

 

Dubai, United Arab Emirates

(بالعربية)

Dubai offers Lebanese tech startups the opportunity to gain global exposure and investment at one of the world’s most influential technology events, GITEX Technology Week.

 

Middle East Business Magazine

 

Printing is an industry that changed the world many centuries ago and it continues to evolve with the latest application – 3D printing.

Many of us have wished, at one stage or another, to have a magic machine that prints out our internal ideas by simply connecting a wire to our brains. It seems we’re not very far from this dream thanks to the 3D printer.

 

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شهدت الدورة 44 للمعرض الدولي للاختراعات في جنيف حضورا عربيا ملحوظا من دول عربية عدة كالمملكة العربية السعودية والكويت والامارات وعمان ومصر والجزائر.

والملاحظ أن دول الخليج العربي ومصر تشارك بانتظام بأجنحة لمؤسسات وطنية لدعم الاختراعات تجمع تحت سقفها نخبة من مخترعي البلد. وهي بذلك تقدم وجها مشرفا عن وجه يجهل الجمهور الكثير عنه وهو عالم الاختراعات في العالم العربي.

 

السعودية

وشهد هذا العام مساهمة لعدة مخترعين من المملكة العربية السعودية حيث تألقت الباحثة السعودية الدكتورة اماني شفيق عواد من كلية الصيدلة في جامعة سطام بن عبد العزيز حيث ساهمت باختراعين، الاول هو ابتكار لعلاج مرض اللشمينيا من خلال استخلاص مادة من احد انواع الفطر وهو مسجل في مركز البراءات الاوروبي في حين يتمثل الاختراع الثاني في استخدام ورق الريحان في علاج التهاب القولون التقرحي المنتشر بكثرة، وقد حصل على براءة اختراع من مكتب البراءات الامريكي.

كما شهد الجناح السعودي مشاركات اخرى حيث قام المخترع مهاب محمد هندي، وهو طالب في كلية الطب في جامعة الملك عبد العزيز، باختراع ساعة منبه لمرضى السكري، وهي تقوم بقياس نسبة السكر من غير وخز للجلد او اخذ عينة دم، وتعرض الساعة نسبة السكر في الدم بشل متواصل بحيث يتم تنبيه المريض والمسؤول عنه بشكل فوري عند ارتفاع او انخفاض نسبة السكر في الدم. كما قام مجموعة من الطالبات في كلية الهندسة باختراع مصعد ذكي يوفر الوقت والطاقة من خلال ترطيب جهاز يتعرف على الفراغ المتبقي في المصعد لدخول اشخاص اضافيين فلا يتوقف عن استدعاءه من خارج المصعد الا اذا كان الحيز المتوفر يتسع لاستقبال راكب اضافي. كما شهد المعرض اختراعا اخر لعدة طالبات من كلية الهندسة، ربما يعكس الخاصية السعودية، حيث يتخلص في نظام لتنظيم المرور في المناطق النائية حيث يصعب امدادها بشبكة الطاقة الكهربائية، من خلال اشارة مرورية عند التقاطعات يتم تزويدها بالطاقة الكهربائية من خلال الواح بها مجسات للحركة عند مرور السيارات مما يولد الطاقة الكهربائية اللازمة لتشغيل الاشارة المرورية لعدة ثوان ريثما تمر السيارة للحيلولة دون وقوع اصطدام مع سيارة اخرى عند التقاطع. كما تميز اختراع اخر للطالبة نورة علي المرشد والذي تمثل بمادة بودرة توضع على الاسلاك الكهربائية الممتدة داخل الانابيب البلاستيكية في المباني، فعند حدوث تماس كهربائي واندلاع حريق داخل السلك يتأثر الانبوب البلاستيكي بالحرارة ويذوب البلاستيك طارحا مادة البودرة على الاسلاك الكهربائية لإخماد الحريق قبل استفحاله.

 

 

الامارات

من جهة اخرى فاز المخترع الاماراتي مصطفى الصاوي، مؤسسة ناشئة الامارات (الشارقة)، بالميدالية الذهبية من المعرض مع مرتبة الشرف عن اختراعه الذي يتعلق بخفض انبعاثات الغازات الملوثة في محطات توليد الطاقة الكهربائية.

 

قطر

كان الحضور القطري ملحوظا في المعرض حيث شاركت قطر من خلال النادي العلمي القطري بعدة اختراعات، نذكر منها المخترع القطري هتمي خليفة الهتمي الذي ساهم باختراع يساهم في تقليل الازدحام ووقت الانتظار عند الاشارات المرورية مع تطبيق هام للسلامة من خلال نظام تحذيري في حال اجتياز الشارة الحمراء من قبل احد المستخدمين، بحيث تحول دون حدوث حوادث في مثل هذه الحالات. كما قدم المخترع محسن حين الشيخ اختراعا قد يحدث اصداءا في الوسط البنكي، حيث يتمثل في نظام لطباعة الشيكات البنكية بدلا من كتابتها باليد للحيلولة دون التلاعب او التزوير، وهو مزود بطابعة محمولة موصولة على هاتف ذكي مزود بنظام لتحويل الارقام الى نص مكتوب، حيث من المتوقع يتم انزال النظام الى السوق خلال الثلاثة اشهر القادمة. كما شهد الجناح القطري اختراع يتعلق بسترة مضادة للرصاص للمخترع حمد جاسم البحر وهي مكونة من مادة الكربون المستخلص من النخيل وتمتاز بالكفاءة والكلفة المنخفضة نسبيا، كما احتوى الجناح القطري على اختراع اخر لخوذة عسكرية لحرس الحدود مزودة بعين خلفية مع نظام تحذيري في حال وجود شخص او حيوان ما في الجوار.

 

مصر

كان للجناح المصري حضورا واضحا، حيث شاركت المخترعة امينة ميعاد للعام الثاني على التوالي باختراعين، الاول يتمثل في تحويل قشر الرز الى مادة الصابون بدلا من الاجراء الحالي الذي يتمثل في حرقه، حيث ان الصابون المصنوع من قشر الرز يحتوي على مضاد حيوي طبيعي يعمل على مكافحة الفطريات وتفتح البشرة وازالة الجلد الميت. وقد حصل هذا الاختراع على الميدالية الذهبية من معرض جنيف وتكريم من مؤسسة ناشئة الشارقة. اما الاختراع الثاني فيتمثل في شامبو من مكونات طبيعية يرش كرذاذ على الشعر يعمل على مكافحة تساقط الشعر والفطريات، وقد حصل على الميدالية البرونزية.

وشهد الجناح المصري اختراعا متميزا للمخترع محمد عشري محمد عبد الفتاح، وهو يتعلق بخزان وقود يقدم حلا للمشكلات البيئية كونه مقاوم للحريق والتسرب كما انه مزود بنظام لتخزين وتحريك كميات هائلة من خام النفط (storage and movement).

واشتمل الجناح ايضا على اختراع للمخترع المصري طارق صلاح الدين مصطفى وهو طوب بناء ذو شكل هندسي مقوس يستخدم لبناء السطوح دون الحاجة لاستخدام الاسمنت المسلح وهو ما يكسب البناء قوة ويقلل من الوزن، وقد حصل على الميدالية الذهبية.

وقد كان لافتا لهذا العام حضور الطاقات الشبابية، حيث شارك المخترعان محمد جمال شومان (19 عام) واحمد محمد عبد التواب (18 عاما) حيث توصلا الى هيكل خارجي للسيارات يعمل على تقليل حوادث المرور والاضرار كونه مقاوم للصدمات، كما انه مقاوم للكهرباء والحرارة. وقد حصد الاختراع ميدالية فضية وجائزة درع من رئيس قسم الطاقة النووية في ماليزيا.

اما الطالب احمد عياش محمد (18 عاما)، فقد تألق في اختراعه الفريد والمتمثل في توليد الكهرباء من حركة سير عربات مترو الانفاق، بحيث يمكن توليد طاقة كهربائية تعادل خمس اضعاف الطاقة المستخدمة لتشغيل القاطرات، وعند سؤاله عن مدى انسجام هذا الاختراع مع القانون الخاص بالطاقة اوضح بان الامر يتعلق بإنشاء مجال مغناطيسي في نقاط محددة عند مرور القاطرات وهو ما يفسر هذه الامكانية. وقد حصد الميدالية الذهبية. وللعلم فان هذا الاختراع يحتاج الى بنية تحتية وخطة على المستوى القومي.

 

من الاختراع الى الصناعة

لا شك بان الشباب العربي اثبت بانه قادر على الاتيان بكل ما هو جديد، وان الطاقات الابداعية في العالم العربي متوفرة في شتى المجالات. ان المشاركة العربية في مثل هذه التظاهرات العلمية العالمية لهو امر مهم يعد خطوة اساسية نحو فتح المجال للطاقات الشبابية والعلمية في بيئة تنافسية وصولا للنهوض بالمستوى العلمي والابداعي. الا ان المطلوب ان لا تتوقف هذه المساهمات عند حد المشاركة في مهرجانات علمية واستلام الجوائز التقديرية، وانما لا بد من الانتقال الى الخطة القادمة والاهم والتي تتمثل في ترجمة هذه الاختراعات الى مشروعات صناعية وتجارية، وهو امر ضروري لسد الحاجة المحلية والعالمية وبناء قاعدة تكنولوجية وصناعية في العالم العربي والنهوض بالاقتصاد، خاصة في ظل الطفرة التي يشهدها العالم العربي في دور القطاع الخاص في الحياة الاقتصادية وتوجه الشباب نحو انشاء المشروعات الخاصة الريادية.

 

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Par Sami Ben Mansour

Contrairement à une idée reçue les temps ne sont pas toujours roses pour l’horlogerie suisse. Les principaux coupables : montres intelligentes et réseaux sociaux.

Selon une étude récente du cabinet mondial Deloitte, qui suit régulièrement les tendances du marché de l’horlogerie en Suisse, le pessimisme a atteint son niveau le plus haut depuis 4 ans dans le secteur de l’horlogerie suisse. En effet, 41% des cadres du secteur se montrent pessimistes contre seulement 14% qui gardent leur optimisme. La raison principale ? Le prix moyen des montres suisses exportées qui plafonne à 730 CHF, soit environ 675 euros.

Si la montre suisse pâtit d’un franc suisse de plus en plus fort, perçu comme un risque important par 69% des travailleurs du secteur, les mauvais jours de l’horlogerie helvétique sont causés par l’avènement d’une nouvelle manière de regarder l’heure, et pas seulement : la montre intelligente ou Smartwatch.

Jusque-là peu prise au sérieux par les industriels suisses, la Smartwatch décolle finalement depuis le lancement de l’Apple Watch, la montre connectée d’Apple. Il aura fallu qu’Apple sorte son tant attendu modèle de Smartwatch pour réveiller un marché balbutiant que Samsung et Motorola tentaient de créer avec les premiers modèles de montres connectées jetés dans l’arène. Mais c’est l’arrivée d’Apple, une référence en matière de supports mobiles connectés avec ses célébrissimes iPhone et iPad, pour que tous les yeux se tournent finalement vers ce nouvel objet de tous les désirs qu’est la montre connectée. L’impact de l’Apple Watch est d’autant plus important qu’Apple apporte son énorme bibliothèque d’applications mobiles pour bonne part adaptées à partir des succès commerciaux qui font fureur sur l’iPhone et l’iPad.

Mais pourquoi la montre connectée fait-elle si peur à l’horlogerie classique ? Et qu’est-ce qui fait déprimer autant les professionnels suisses du secteur ?

A la différence d’une montre classique, une montre connectée ne se contente pas de donner l’heure. C’est un véritable compagnon mobile, encore plus performant que votre téléphone puisqu’elle est en permanence scotchée à votre poignet. Avec une Smartwatch, regarder l’heure devient une action banale. Ce qui l’est moins c’est répondre aux appels téléphoniques, rédiger des SMS, recevoir des courriels, se rappeler des événements de son agenda… Mais surtout échanger sur les médias sociaux (Facebook, Twitter…). Et aussi jouer, se divertir… Sans oublier le nouveau marché de la santé et du sport. La montre connectée étant un outil parfait pour surveiller vos calories et mesurer vos prouesses sportives après un cours d’aérobic ou un jogging, tout en vous donnant une foule d’informations très utiles pour améliorer vos performances et vous maintenir en bonne santé.

Sur un plan plus macroéconomique, c’est la baisse de la demande chinoise pour les montres suisses qui inquiète également les professionnels. Surtout lorsque ce gigantesque marché s’intéresse de plus en plus à la montré connectée.

Mais tout n’est pas noir dans le ciel de l’horlogerie suisse qui continue de tirer son épingle du jeu grâce à un segment où ses produits sont réputés et demeurent difficilement imitables : l’horlogerie de luxe.

Pour donner un second souffle à la montre suisse, le rapport de Deloitte recommande l’optimisation des canaux de vente en s’appuyant sur les médias numériques, ce qui constitue un axe stratégique commercial important.

 

Figurant parmi les nations les plus prospères au monde, le rayonnement international de la Suisse tient en grande partie à sa capacité d’innovation technologique, s’affirmant depuis une quinzaine d’années. Les activités High-tech constituent la clef de voûte du développement de l’industrie et bordent l’ensemble des secteurs économiques. Elles touchent aussi bien l’agro-alimentaire que l’industrie pharmaceutique, les biotechnologies et technologies médicales, les microtechnologies, les machines et équipements mais aussi les technologies de l’information et de la communication.

Grâce aux importants investissements consacrés à la recherche et le développement, aux solides liens tissés avec les instituts de recherches et les hautes écoles ainsi que les mesures mises en place en matière de protection des innovations et de brevetabilité, les entreprises réussissent le transfert de la recherche à l’industrie plaçant ainsi la Suisse parmi les pays les plus compétitifs.

Les dépenses en recherche et développement s’élèvent à 2,9% du PIB, un taux supérieur à la moyenne européenne qui est de 1,9%. Par ailleurs, les produits de hautes technologies contribuent colossalement à la croissance des exportations. Sur la période 2002 à 2012, les exportations de produits de hautes technologies passent de 30,5 à plus de 48 milliard de CHF, soit une croissance annuelle de 4,7%. Des organismes tels

 

que la CTI (commission pour la technologie et l’innovation) et le FNS (Fond national suisse) font de la recherche une priorité nationale. Abritant le plus grand campus universitaire, de nombreux centres de recherches et les sièges de plusieurs multinationales, le Canton de Vaud représente le principal pôle d’innovation et de recherche en Suisse, notamment dans les domaines des biotechnologies, des micro et nanotechnologies, des TIC et des technologies de l’énergie et de l’environnement.

De la montre qui sauve des vies aux bijoux intelligents signalant la quantité d’UV reçue     en passant par les systèmes de guidage des tracteurs par GPS, la haute technologie mobilise l’ensemble des secteurs de l’économie et intervient désormais dans tous les domaines de la vie.

 

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