Translated by: Pirween B. Sido 

In a new step to strengthen its role as a supporter of entrepreneurs and startups in the MENA ; Majid Al Futtaim, in partnership with Astraulabs, launched the Majid Al Futtaim Launchap program to support and accelerate the growth and development of start-ups and SMEs in strategic sectors. and its evolution.

Platform to support innovation:

According to Joe Abi-Akl , Chief Executive Officer of Institutional Development at Majid Al Futtaim Group ; The program will provide the latest innovative solutions and services through the care and development of startups and SMEs within the overall ecosystem of innovation, This program will have positive benefits for consumers, employees, business owners, investors and governments across the region , Roland Dahir, Chief Executive Officer of Estrolabs, adds that the program will be presented via its launch platform all support for startups to identify and select ambitious local brands and startups that can contribute to the growth and development of the sustainable digitization ecosystem, Large companies will be able to take advantage of their market position and knowledge of the sector's needs, as well as their vast resources, to attract SMEs that still find it difficult to penetrate markets and grow in their own sectors ,the program's launch platform will also offer opportunities to provide fast and modern solutions and services to customers.

At the same time, there are more tangible growth opportunities, such as accelerating opportunities for acquisition deals. Improve operational efficiency and provide best-in-class professional guidance to the region's start-ups, small and medium enterprises.

target areas:

The Programme directs its support to key areas of economic growth, including domestic emerging companies, attracting successful start-ups focused on culture, heritage, sustainability and innovation; As well as health and beauty companies, which offer innovative products and technical solutions designed to enhance the customer experience.

In addition to "Real Estate Technologies" companies that provide innovative and sustainable solutions that contribute to assisting construction companies, digitizing the real estate development sector, residential communities and hotel spaces, and improving experiences in shopping malls.

About Majid Al Futtaim Group:

Founded in 1992, Majid Al Futtaim Group is a shopping mall, shops and recreational communities in the Middle East, Africa and Asia. Today, the group is developing and managing malls, integrated cities and retail facilities in the United Arab Emirates.