Egypt-based logistics platform Naqla, has raised $10.5 million in a pre-Series A round led by El Sewedy Capital Holding (SCH), Hassan Allam Holding (HAH), and the Sallam Family.
Founded in 2017 by Sherif Taher and Samer Sallam, Naqla is a trucking technology platform and marketplace connecting truck owners with cargo companies.
Naqla will use the proceeds to advance its technology and digitise the freight process and position the company for growth and development in 2022.
Press release:
Naqla, Egypt’s trucking technology platform and marketplace connecting truck owners with cargo companies, has raised $10.5 million in a pre-Series A round. The round was led by major investors El Sewedy Capital Holding (SCH), Hassan Allam Holding (HAH), and the Sallam Family.
Naqla’s core mission is to modernise and expand Egypt’s supply chain through technology by automating orders between shippers and drivers through its two main apps.
Naqla has seen rapid growth into 35+ active zones, overseeing the movement and delivery of over 4.6 million tonnes of cargo since its establishment in 2017, and is currently working with more than 400 shippers and 10,500 drivers across Egypt.
Naqla’s business model addresses the historically underserved road freight sector in Egypt, which has grown in importance since the start of Covid-related supply-side constraints. Businesses are continuously looking for further efficiencies in inland transport from Egypt’s major entry and exit ports to maintain the flows of goods within their supply chains.
The rapid growth of Egypt’s construction and consumer goods industry has meant demand for trucking continues to rise, with employees in the sector now making up 2% of the labour force, or 3-4% of GDP - $13 billion in Egypt and $45bn across the Mena region. Many of the 1.5 million trucks in Egypt are owned by individual drivers, whom Naqla aims to onboard onto its Carrier ecosystem, consisting of road assistance, finance, insurance, health care and maintenance.
Naqla will use the proceeds of this investment to invest further in its commitment to advancing technology and digitization, positioning the company for growth and development in 2022.
Since establishing the business in 2017, founders Sherif Taher and Samer Sallam have expanded Naqla into a 165-person organization spread across all the major country locations while integrating several strands of technology and instant pricing to provide an exceptional first-class consumer experience for both shippers and truckers.
Sherif Taher, Co-Founder and Chief Executive Officer of Naqla, commenting on the fundraising, said: “We are now perfectly positioned to grow our digital logistics offering and market presence, bringing a much-needed technology infrastructure to the badly served Egyptian logistics and trucking industry, at a critical time in the country’s economic growth. We thank our investors for their part on the Naqla journey – this investment will enable rapid acceleration of our business and our planned vertical expansion into our new segments.”
Farouk Kadous, Board Member at El Sewedy Capital, added: “We’re thrilled to join Naqla on their journey towards a destination of completely changing the infrastructure of logistics in the region. We have tremendous expertise in the infrastructure space, and this investment will increase the synergies between our different portfolio companies. We love the leadership team at Naqla and are not just betting on the market size, but on their grit and vision.”
source: Wamda
Tunisia-based IoT energy management solution Wattnow, has closed a $1.3 million pre-Series A funding round, led by Katapult Climate and 216 Capital, with participation from Launch Africa Venture alongside Cross Boundary, Oman Technology Fund and a business angel from Saudi Arabia.
Founded in 2018 by Issam Smaali, Wattnow helps companies optimise their energy usage and extend the lifetime of their assets in order to reduce costs and their carbon footprint.
Wattnow will deploy the new funding into boosting its local sales and expand outside of Tunisia, targeting markets in Africa and the Middle East.
Press release:
Wattnow, an African Tunis-based IoT smart energy management solution, closed a $1.3 million pre-Series A funding round with the participation of international and local reputable investors.
The investment round was led by Katapult Climate; Norwegian climate impact fund and 216 Capital; the newly incorporated VC fund in Tunisia; with the participation of Launch Africa Venture; Africa’s most active investors; alongside Cross Boundary; international advisory and investment firm and a strategic Business Angel from KSA. The round also recorded a follow-up investment coming from Oman Technology Fund, a historical investor of Wattnow.
Established in 2018 by Issam Smaali, Wattnow helps companies take control and optimise their energy usage and extend the lifetime of their assets in order to reduce costs and carbon footprint. The core mission is to make a robust and accessible energy efficiency technology for both industrials, commercial buildings and corporations.
“In a world where energy costs are increasing week after week, Wattnow's platform and technology have the potential to help businesses significantly reduce their energy bill but also their impact on the environment. We are very excited to support Issam and the Wattnow team in their exciting journey,” said Dhekra Khelifi, Partner at 216 Capital.
Despite the pandemic, the startup managed to keep its exponential sales growth, scoring market leaders in its portfolio all coming across several sectors, such as retail, telcos, or banks, and industries, such as aeronautics, cement plants, or even pharmaceuticals.
Besides boosting local sales serving a variety of segments, Wattnow will be deploying a part of the funds into its internationalisation, targeting markets in Africa and in the Middle East, while always keeping an eye on where the environmental impact can be the highest.
“This round will play a major role in helping us take Wattnow to the next level. As a 100% Tunisian startup, the whole team is very proud to have been able to make it to this stage, and the best is yet to come,” said Issam Smaali, CEO of Wattnow.
Previously, the startup was supported by regional investors including Flat6Labs, Kepple Africa Ventures, Oman Technology Fund, and a selection of business angels from the Bridging Angels network.
source: Wamda
- Iraq-based super app Baly, backed by Germany’s Rocket Internet has closed a Seed round of $10.5 million from Kingsway Capital, MSA Capital, Global Founders Capital, Vostok Ventures, Majid Al Futtaim and March Holding. It is the largest financing round for an Iraqi startup and Rocket Internet’s first foray into the country.
- Founded in 2021 by Munqith Alazzawi and Matteo Mantovani, Baly launched its first ride-hailing service in Baghdad last month. It plans to launch additional services like food and grocery delivery over the next few weeks.Super apps have been gaining traction across the Middle East, attracting $158 million in investment in 2021.
Press release:
Baly, Iraq’s first superapp, announced today the closing of the largest seed round in the tech history of Iraq. The company, backed by Germany’s Rocket internet, raised USD 10.5 million from Kingsway Capital, MSA Capital, Global Founders Capital, Vostok Ventures, Majid Al Futtaim and March Holding. The amount and the class of participating investors signals strong confidence in the team and model in a still nascent market.
Baly launched ride-hailing as its first service in Baghdad last month, and already boasts thousands of rides each day. In the next few weeks, additional services, like food and grocery delivery, will go live and Baly will expand to cover more cities in the country.
Arnd Lodowicks, CFO of Rocket Internet, stated: “Baly is for us a world class team in an extremely exciting and promising market. We are looking forward to supporting the company on its mission to become the leading super app of Iraq.”
Founding team member Munqith Alazzawi said: “We are thrilled to announce the closure of our first funding round, just weeks after launch. These funds will accelerate our expansion across the country and support the start of further business lines including food-delivery in the coming weeks.”
According to the company, Baly has already attracted more than 70 employees, including some of the best local and global talent from McKinsey, INSEAD, Cambridge University, Baghdad University and Tsinghua University.
Managing Director Matteo Mantovani highlighted: “Iraq is home to 40 million people, with over 90 per cent smartphone penetration amongst those aged 17-40. With a young, urbanised population, it is the perfect place to revolutionise the economy through digital services.”
Surce: Wamda
- Egypt-based social commerce platform Brimore has raised a $25 million Series A round, led by the International Finance Corporation (IFC) and Endure Capital, with participation from Fawry, Flourish, Endeavor Catalyst Fund and the startup's existing investors including Algebra Ventures, Disruptech, Khawarizmi Ventures and Vision Ventures. This marks the IFC's first-ever direct investment into an Egyptian startup.
- Founded in 2017 by Mohamed Abdulaziz, Ahmed Sheikha, and Mahmoud Refaay, Brimore enables small businesses to get their product out to the mass market by connecting them with to wide network of distributors across Egypt.
- The company plans to deploy the funding to expand its product offerings, grow network suppliers and accelerate its expansion across Africa.
Press release
Brimore, Egypt’s largest social commerce platform, has closed its Series A round of $25M, led by the International Finance Corporation (IFC) and Endure Capital with participation from Fawry, Flourish, Endeavor Catalyst Fund and existing Brimore investors including Algebra Ventures, Disruptech, Khawarizmi Ventures and Vision Ventures. The fresh funds will be used to grow its products and suppliers and expand across the continent to become the leading social commerce app of Africa.
Three years into its foundation, Brimore was able to grow 400x, build a massive network of almost 75,000 resellers to cover 27 cities within Egypt, with a focus on rural and remote areas. Brimore uses its unique infrastructure and proprietary technology to avail market penetration opportunities to emerging brands owners. Brimore enables its sellers, who are mostly women, to unlock an alternative and flexible income method and become local business leaders through their custom solutions of online and offline sales channels.
The new capital will fuel Brimore’s growth within the next year, growing its network of sellers and suppliers 4x, doubling the number of its employees and increasing the number of products sold three-fold. By 2023, Brimore aims to operate in three countries and strengthen its physical logistics capabilities.
“In the past three years, we’ve focused on building a smart and reliable infrastructure that enables the masses to do their commerce businesses, wherever they are, and whatever they have,” said Mohamed Abdulaziz, Brimore’s CEO and Co-Founder. “We’ll be using the fresh fund to scale our infrastructure, enabling many more people to continue their journey of 50x growth by 2023, and opening this gate of hope and opportunity to other people in African markets.
Ahmed Sheikha, Chief Business and Investment Officer and Co-Founder at Brimore added: “Our ambition is to create a global model where market access is democratized through the power of people. Our promise is that we will use technology, operations and creative financing models to make it true.” Brimore isn't only about online reselling, it commoditizes trust, allowing brands to reach all types of audiences, and helps resellers sell online and offline, especially in areas with minimal internet penetration.
Walid Labadi, IFC’s country manager for Egypt, said: “IFC is excited to support Brimore as a leader in social commerce in Egypt. This is our largest direct investment in social commerce so far,” said Walid Labadi, IFC’s country manager for Egypt. “IFC’s co-lead investment in Brimore aims to help the platform continue to democratize access to e-commerce, increase economic opportunities for women, and support the development of the local manufacturing sector in the country.”
Tarek Fahim, Managing Partner at Endure Capital, said: “Every decade, comes a company that fuses technology, operations excellence, and human capital to unlock unprecedented impact and value. We are proud to be Brimore's first and continuous partner in their mission of building the infrastructure and technology for social commerce in Egypt and Africa, to change the lives of their partners, especially women who aspire for a better future for themselves and their families.”
Tarek Assaad, Managing Partner at Algebra Ventures said: “As Brimore experienced explosive growth over the past three years, Algebra has worked closely with the company to support in strategic and operational areas, especially recruitment, which is a key area of focus at Algebra. We came in on the first round of investment and invested in every subsequent round, to ensure that the growth momentum stays on track. We are delighted to see such a strong group of investors, many of whom have co-invested with us in the past, coming into the company. I am humbled by how Mohamed and Ahmed have grown as leaders and continue to drive the execution and vision of the company forward.”
UAE-based digital authentication startup Nice to Meet You (NTMY), has raised a $1 million Seed round to hire new talent and improve its customer experience.
Founded in 2018 by Mohamad Baydoun, NTMY provides its clients with a set of tools to use when authenticating employees, customers, and members.
Across the Middle East, startups working to ease companies' transition to the digital realm are rapidly gathering pace. UAE-based digital authentication startup Nice to Meet You (NTMY), has raised a $1 million Seed round, according to a statement issued today on the company's website.
Founded in 2018 by Mohamad Baydoun, the startup aims to help business owners minimise physical contact within premises. The company initially started off as a business card exchange process. Now, NTMY provides its clients with a set of tools to use when authenticating employees, customers, and members.
These include organisational IDs, access cards, membership cards, and insurance cards.
According to the statement, the new round will enable NTMY to hire new talent, enhance its tech stack as well as its customer experience.
A month earlier, FACEKI, a UAE-based facial recognition and identity verification platform also raised a pre-Seed round.
Source: Wamda
Jordan-based Arabic mobile games publisher Tamatem Games, has raised $11 million in a Series B funding round led by South Korea-based video game developer KRAFTON Inc.,with participation from Venture Souq, Endeavor Catalyst and existing investors including Wamda and 500 Global.
Founded in 2013 by Hussam Hammo, Tamatem works with international game developers to localise and publish mobile games in the Arabic-speaking market. The startup has leveraged 100 million game downloads, one million monthly active users and over 50 published games.
The investment will be used to fuel its expansion strategy across the region with initial focus on Saudi Arabia where it will hire local talent.
Plans of launching a gaming academy to train, educate and elevate employment in the industry are also on the horizon for Tamatem.
Press release:
Tamatem Games, leading Arabic mobile games publisher, raises $11 Million in Series B funding round led by South Korean video game developer KRAFTON, Inc. The round that was led by KRAFTON, Inc., makers of the phenomenally popular battle royale game PUBG, also saw participation from Venture Souq, Endeavor Catalyst and existing investors.
Tamatem has seen great successes since its launch, leveraging over 100 million game downloads and gaining widespread international recognition for its publishing efforts in the region.
With the investment in play and following its previous publishing successes, Tamatem plans on amplifying its efforts even further by bringing a wider selection of games with bigger and more popular titles to the Arabic speaking market. “The demand for relatable and enjoyable mobile games is higher than ever and our mission is to provide our region with the best gaming experience possible” CEO & Founder Hussam Hammo.
MENA’s leading publisher will also carry out its growth strategy of increasing its presence in the region by expanding offices in Saudi Arabia to hire local Saudi talent and have a stronger foothold in the country that harbors 70% of its users. Alongside its expansion efforts in Saudi Arabia Tamatem also plans to expand into more countries in the region.
Plans of launching a gaming academy to train, educate and elevate employment in the industry are also on the horizon for Tamatem in pursuit of pushing market growth and maturity. “Big things are happening for the mobile games industry in the region, we are reaping the rewards of our past successes and pushing forward with more experience and more grit.
We are at the tip of the iceberg when it comes to the massive potential of mobile games in MENA and I am always super elevated when more people invest in the industry and the region” - CEO & Founder Hussam Hammo Tamatem is recognised as one of the most funded gaming startups in the region, raising over $17 million in funding since its establishment in 2013.
Commenting on the investment, Anuj Tandon, Head (India and MENA), Corporate Development, KRAFTON, Inc. said, ‘We see huge potential in the MENA region and are happy to have started our investment journey here with a prolific publisher like Tamatem. We are committed to the MENA region and willing to take more bets in the overall Media and Entertainment Sector, and this investment is aligned with our efforts to strengthen our commitment to the startup ecosystem.
This is just the beginning of our many investments in this region.’ He further added, ‘As we continue our focus to provide the best experience for our MENA users of our various games including PUBG:NEW STATE, Tamatem’s deep understanding of the local landscape and this collaboration will be very helpful.’
Source: Wamda
Jordan-based Hello World Kids, an online coding tutoring platform, has raised an undisclosed pre-Series A funding round to accelerate its expansion into the Saudi market. The round was led by Daam Almonsha'at Holding, Oman Technology Fund (OTF) and saw participation from Vision Ventures.
Founded in 2015 by Hanan Khader, Hello World Kids offers courses in programming, coding courses and science, technology, engineering and mathematics (STEM) for children.
In 2020, the company launched HelloCode, an online interactive platform that offers a coding curriculum for schools.
Beyond Saudi Arabia, the startup will use the newly raised funds to expand into Egypt and Pakistan.
Press release
The Jordanian EdTech company Hello World Kids closes their latest funding round of undisclosed amount. The Pre-Series A round was led by Daam Almonsha'at Holding, Oman Technology Fund, and with participation from Vision Ventures.
Founded in 2015, Hello World Kids aims to develop unique and fun coding education for kids, at home or in class. In 2020, the company launched HelloCode, an online interactive platform that offers coding curricula for schools to arm new generations with crucial skills like problem-solving, analytical thinking, and data analysis, obtained by teaching them text-based coding science in simplified and interesting methods. HelloCode platform is recognized as the biggest Arab community to teach programming for kids.
The Edtech sector is slowly becoming one of the most growing industries within the MENA VC ecosystem. The sector also grabbed the attention of both consumers and investors with the onset of the pandemic. Following a consecutive 4-year growth in funding for the sector, funding in MENA-based EdTech startups has grown by 525% since 2018, raising stellar rounds in 2021 YTD across geographies. One of the top EdTech players this year has been Jordan-based Abwaab, raising $20M by the likes of BECO Capital following its acquisition of Pakistan-based counterpart Edmatrix.
Hanan Khader, founder, and CEO of Hello World Kids started the company out of a strong belief in children's capabilities to accomplish amazing work if they were given the right tools. She decided to help in providing such tools and teach kids programming through HelloCode. She added, "Our mission is to simplify the coding education for kids, that's why we have created a new programming language, which we called SmoothY; a unique programming language specifically designed for children to serve as a transitional bridge to the command-based programming languages. Once children learn SmoothY, they will be capable of reading and writing code using Python, Java, JavaScript, or any other professional programming languages in the world."
Today, Hello World Kids has over 350,000 projects submitted by kids younger than 12 years old, and over 4 million lines of code recorded by children using SmoothY on the platform. Commenting on their investment, Ahmed Diab, The CEO of Yazeed Al-Rajhi & Brothers Holding and Authorized Manager at Da’am Al-Monsha’at Limited Holding said, “We truly believe in the importance of EduTech ventures, and the unique importance of providing the coming generations with the right tools to build their future skill-set. We could see clearly the big ambition to grow the business, in addition to the true passion for making the learning process of programming a joyful journey for our kids. These factors were the main determinants to invest in Hello World Kids, and lead the investment round.”
Maha AlBalushi, Managing Director at Oman Technology Fund added, “In OTF Wadi we are eager to invest in the Ed-tech sector which aligns with Oman 2040 vision and have a myriad of untapped opportunities that are worth exploration and investment. Especially after the Covid-19 pandemic, the EdTech solution grabbed the attention of both the consumers and the investors significantly. Therefore, we are proud to co-lead this round in HWK as we see the right dynamics of the team and a huge potential for expansion and growth.”
Hello World Kids has launched a big awareness campaign targeting the Saudi market with the tagline (Barmej-min-Badri) or (Start-Coding-Early) to emphasize the skills gained by children when they learn coding early, such as creativity, problem-solving, critical thinking, and the positive reflection on the kids' personalities. Kais Al-Essa, Founding Partner and CEO of Vision Ventures commented: “I learned programming relatively early, which have highly improved my problem-solving abilities, creativity and confidence. Investing into Hello World Kids empowers Hanan and her team to build the best tools possible for our kids to learn coding in a simple and fun way so they can improve their lives and their chances at participating actively in building the future.”
Hanan concluded by adding that Hello World Company would also be finalizing a new investment round soon to continue their expansion into the Saudi, Egyptian, and Pakistani markets. The purpose of the current round is to kick off the expansion activities in the Saudi market.
source: Wamda
Riyadh-based fintech Lamaa has secured a $5.5 million Seed round led by Raed Ventures and Saudi Aramco’s entrepreneurship arm, Wa’ed.
Founded in 2021 by Sumeet Khutal, Lamaa provides financing solutions such as Supply Chain Finance & B2B buy now pay later for SMEs with the aim to create more efficient working capital management for suppliers.
The newly acquired funding we enable Lamaa to start offering B2B BNPL and expand its services into Egypt, UAE and Qatar.
Press release:
Lamaa, a Riyadh-based fintech startup that provides invoice financing solutions for SMEs, has announced one of the largest seed rounds in the Kingdom of Saudi Arabia.
The $5.5 million seed round of Lamaa is being led by Raed Ventures and Saudi Aramco’s entrepreneurship arm Wa’ed.
Lamaa provides financing solutions such as Supply Chain Finance & B2B Buy Now Pay Later for SMEs with the aim to create more efficient working capital management for suppliers and maximise return on the treasury for corporate, in line with Vision 2030 to enable and digitalise SMEs and raise their contribution to 35 per cent of GDP by 2030.
“Since our initial launch in March 2021, Lamaa has gathered significant traction with over 100 corporate clients in the pipeline and a projection of over $1 billion dollars worth of invoices to be soon launched in Lamaa’s marketplace,” Sumeet Khutale, founder and CEO of Lamaa said.
“In addition to supply chain finance, we will soon start offering B2B Buy Now Pay Later which would be the first of its kind offering in the region. We also plan to expand in Egypt, UAE and Qatar in the next few months.”
Established in early 2021 by Sumeet Khutale, who has recently relocated from London to Riyadh and who has extensive experience in Investment Banking Technology and Cloud banking with Global consulting companies such as Barclays Capital and JP Morgan, Lamaa seeks to address available funding gaps for SMEs whose size presents a challenge in obtaining credit risk ratings, having a direct impact on their cashflow.
"What excites us about Lamaa is that it’s a great platform to empower SMEs in Saudi Arabia, and it's managed by a well-experienced team led by Sumeet," founding partner at Raed Ventures Omar Almajdouie stated.
"For Lamaa, creating tremendous value from already-available cash will generate a win-win scenario in almost every transaction."
Lamaa’s market potential in MENA is huge; the region’s GDP is $3 trillion, 30 per cent of which at least is attributed to SMEs. In parallel, 22 per cent of Saudi’s current GDP ($700 billion) comes from SMEs.
source: wamda
The funding will be used to expand the customer base and healthcare network
Egypt's health tech startup Bypa-ss has closed a $1 million Pre-Seed funding round from Egyptian and foreign investors, with participation from Magic Fund, Acuity Ventures, Launch Africa, Plug and Play, and other regional and international venture capital funds (VCs).
The funding will be used to expand the customer base and healthcare network of its HealthTag platform for storing and sharing medical records, the company said in a press release.
Bypa-ss was founded in 2019 in Shebin El Kom, Menofia, and is now offering services to its members across Egypt. The startup has been accelerated and backed by Falak Startups' investment.
source: Zaway
2020 has been a tough year for everyone, even the world’s best economies hardly survived. Given this fact, you would assume developing countries like some African nationas paid the highest price. However, earlier this year, #Africa4Future held its annual call for projects.
About 212 responded with applications from start-ups from 28 different countries across Africa. Here we present our top 5 African startups list. This year’s focus was on remote sensing for precision agriculture and infrastructure development.
AgriEdge
This is a promising startup from Morocco which aims ar providing precision agriculture services to small farms. They focus on irrigation, fertilization, diseases and crop yield. By using sensors, they deliver the right amount of water where needed through a user-friendly mobile application. They apply the same logic for fertilization more or less, with a model predictng the amout of fertilizer to deliver after an assessment of weather, soil data and satellite info.
Their approach to disease containment is very cutting edge. Through the app “Phytodetect” farmers are able to get notifications on their crop status and possible future threats just by uploading pictures. Looks like we are really about to see a revolution in agriculture thanks to the ever-growing technology.
Flamingoo Foods
Sometimes simple solutions are the best. In fact, with farmers producing food but not being able to commercialize it companies like Flamingoo Foods apprear to help. Flamingoo Foods is a leading rice producer in the Rukwa Valley. Our rice mill sources and stores paddy rice of high quality from farmers within the valley. The paddy is then milled to become the tasty Flamingoo Foods rice, which is supplied nationally in wholesale and exported to neighboring countries.
Where formerly families in the Rukwa Valley relied on donkeys to transport paddy from remote fields, their army of trucks provides them reliable access to markets. Currently, Flamingoo moves more than 200 metric tons of food per month.
RuralFarmers Hub
RuralFarmers Hub provides agricultural services to smallholder farmers. This company is really trying to take things to the next level, connecting space and earth in a sense. Indeed, their main product, Capture, uses a proprietary algorithm and satellite data to generate real-time farming advice that is delivered to farmers.
Among their services we have e-Extension Service, Remote Crop Monitoring, Farm Risk Assessment and Sustainable Rural Developement. Extension Service combines remote sensing and the good agricultural practices to give farmers the best advice via SMS or even by call.
Crop2Cash
We all know that one the biggest problems of african startups might be the lack of resources. With over 38 million smallholder farmers in Nigeria lacking access to finance to increase their agricultural production, simple and fast solutions are much needed. Crop2Cash with its CashCard enables smallholder farmers in rural Nigeria to receive digital payments and build their financial identity. Through their SupplyBase agro-processors can manage their supply relationships with farmers digitally. No need for suppliers to wait for days to receive oayments for supplying an agro-processor, all tanks to an entirely digitised process.
XY Analytics
Last but not least is XY Analytics. We all imagine how difficult managing livestock can be, this start-up from South Africa is working on a herd management tool to enable the monitoring of health, movement, reproductive status and location of livestock. Thulani Nyandeni and Kearabetswe Nyandeni started the company in 2016 to help local cattle owners remotely monitor the health status and location of their herd. Their flagship? Melusi Connect…
Melusi Connect is an application which uses an IoT device attached on a cow’s ear to collect real-time critical health information such as body temperature, blood pressure, noise, and others. This data is then processed by a machine learning engine that generates insight and recommendations about the individual animal.
All these data have a massive role in shaping the farmers’ decisions who can access their dashboards to have intel. This sounds a little too technical right? Wha about illiterate farmers? Not a problem, the application provides seamless messaging alerts accessible both to educated and illiterate cattle farmers.
source: startupworld.tech
