Melita Delos Reyes began her career early, as she worked as a clerk for a big real estate company in Manila, Philippines, but Milet’s ambition pushed her to leave her job to pursue a Degree in Business Administration at Philippine Christian University in 1996.

After graduation Milet worked in the field of Marketing and Sales in several companies. In 2006, she decided to travel to Dubai to work for Alpha UK Training. She worked mainly in the Admin and Operations Department and proactively supported the Marketing and Sales Department. She was in charge of coordinating training logistics and documentation, database management, supplier management, admin tasks and safekeeping of office documents, accounts, and liaising with coaches and various speakers around the world.

The Swiss-Arab Entrepreneur Platform: The massive spread of social media platforms put entrepreneurs in front of an opportunity to choose the best way to market their products through it, but the multi-channel marketing process is very expensive. In your opinion, is working on all platforms the best option, or choosing one channel?

Melita: Entrepreneurs leverage on the impact of Social Media to their business. A robust social media marketing strategy is crucial to drive traffic to your website, build brand awareness and community. While it’s good to increase visibility on different social media platforms, you have to consider what kind of products or services you’re offering and where your target market usually hangs out. Example, if you are an Ecommerce Business, the best way is to be visible on Facebook and consider FB ads.

If you’re into coaching or consulting business, Linkedin is the best platform to boost your online presence and build your brand. Linkedin is the best social selling platform for B2B and B2C companies. Content Marketing Institute found that 63% of marketers rated LinkedIn as the most effective B2B social media platform.

According to Sprout Social “With the exponentially increasing popularity of digital media channels, traditional lead generation is becoming a thing of the past—creating more opportunity for B2B and B2C businesses to drive leads and increase sales now than ever before.”

Using Linkedin, it is easy target your ideal market and create a lead generation system. professional people, decision makers, entrepreneurs and high level executives.

Swiss- Arab Entrepreneur Platform: With your project, you focus on digital marketing on LinkedIn, why did you choose this platform over others? What defines the LinkedIn platform?

Melita:

• Linkedin has over 600 million + users across the globe.

It is a pool of professional people, decision makers, entrepreneurs, high level executives, influencer and affluent people.

• Linkedin is well suited for personal branding and creates more opportunity for B2B and B2C business.
• It is considered the number 1 platform for lead generation. It is built for business networking, a goldmine if utilized properly. :)
• Linkedin has robust search and targeting features to help you find the right people and businesses.

Swiss-Arab Entrepreneur Platform: How Do You Plan On Growing Your Business?

Melita: Consistency is the key to grow your business. Need to maximize the use of Social Media especially Linkedin Marketing to grow my business and followers.

I’m planning to add more services to serve my clients such as Email Copywriting or Email Marketing to nurture leads and better serve my clients.

Swiss-Arab Entrepreneur Platform: Can you tell us more about the digital marketing services provided by your (project?) team?

Melita:We are a complete 1 stop Marketing Agency because we have huge network of Marketing Professionals. We can help you stand out from your competitor, get more leads and clients and scale your business fast.

We have Brand Strategists, Graphics designers, Virtual Assistants, Social Media Managers, Facebook Ads Experts, Website Designers, Copywriters etc. 

Our team is passionate in helping entrepreneurs grow their business by crafting a strategy plan that solves business challenges.

Swiss-Arab Entrepreneur Platform: What advice can you give to new entrepreneurs to make their personal pages appear better on the LinkedIn platform?

Melita: If you’re a startup company or a new entrepreneur, it is best to build your personal branding in Linkedin. In the first few months, you have to build your credibility so that your ideal clients can trust and like you. First step is to optimize your profile so that you will rank higher in search engines and to generate more profile views.

Remember that your profile is your online business card that could be your asset in generating appointments, quality leads and high-ticket clients.

Have clarity on what you offer and think how your service can solve your target market problems.

Second, growing your business in Linkedin must be a priority and not a hobby. Remember that Linkedin is a Social Selling platform so you have to build and nurture relationships.

Let me share my Linkedin growth hacks that could help new or existing entrepreneurs.

Predicting the future of social media is always fun. Product managers make sure that their customers engage a lot more on their products than they did the previous day.

Hence the product’s features and tools are rolled out in a way that it offers more ways to connect, track and maximize a product’s online marketing performance.

Though there are lot of products being launched, only the best will endure.

I make my own predictions every coming year, then look back at them to see if I was spot on or way off. These are my trend predictions for social media marketing in 2020 and where things seem to be heading as we begin the next decade, based on my subject expertise and experience in 2019.

Influencer Marketing

According to the latest research, influencer marketing will skyrocket, with 59% of marketers planning to increase their influencer budgets in 2020.

Consumers always get confused when multiple ads are targeted towards them hence an influencer marketer builds that trust by reviewing the product and convincing them in their purchase decisions. These people can be friends and family, but the circle of trust has now grown to people they follow on social media, ranging from celebrities to niche artists and experts in specific fields.

Social media has always been great for small and medium sized business and startups, because it allows small brands with less budget to compete with brands on the same stage.

Many small and medium sized business don’t have the budgets to go after the “named” influencers, so we see a rise in the growth of micro-influencers in the coming ages.

Shopping on Social Media

Shopping on social media is a trend that began this year and is predicted to grow.

Through your fingertips you get to see the things you need without even making an effort to visit the ecommerce website. Now, with just a few clicks, you can go from seeing something you like while scrolling Instagram or Facebook.

Within a few seconds you can acquire a product by COD or via borderless transactions.

Many startups sell their products online since this platform reduces storage space and helps cut down the budget.

Stories Will Become the Marketers’ Darling For a while, Stories were exclusive to Snapchat, but then Instagram and Facebook Stories came out, and recently YouTube also started to show Stories.

Stories portray reality and consumers are more eager to see what are the latest and most interesting things that are happening with their brands.

Videos can be captured on the spot and Stories can be easily created which gives traction to authentic insights.

Stories offer a sense of urgency since they have a time limit of no more than 24 hours to boost sales and offer discounts.

Chatbots

When chatbots first came into the picture, customers only received pre-recorded answers to questions. Algorithms are improving chatbots’ effectiveness by “understanding” what users are writing to them. Brands no longer have to stock the bots with canned answers, as chatbots finds accurate answers online very quickly.

Chatbots can interact with multiple audiences at the same time. Multitasking is where humans do multiple things at the same time to save huge chunks of time. Soon, chatbots will take the jobs away from humans.

Improved Customer Service

This second part is dedicated to chatbots. Every day, the duration of the time that elapses from the moment a consumer initiates a call and until he establishes contact and expect an answer is indeed shortening.

We know that having a live 24/7 customer service team for every single business is a waste of resources.

Utilizing chatbot technology, in combination with your live staff, enables a type of round the clock coverage.

Although bots do not answer every single question, nor do they allow the personalization of talking to an actual human lots of time can be saved for the customer service workers by handing over the same repetitive questions, changes to addresses and passwords to the chatbots.

There are lots of improvements needed for an effective chatbots to run.

They will be the major game changers in the automation industry in 2020; offering time, cost and savings efficiency, and enabling wise use of company resources.

Hence these are the main technology pivots in social media. A lot of new tools and shifts will take place in 2020, but in terms of actionable marketing potential, these are the areas where I predict to see the more relevant shifts.

Hopefully these notes will help you make your strategic approach.

source: bentrepreneur.biz