Strong Investment Momentum in Q1 2025

Startups in the Middle East and North Africa (MENA) region witnessed remarkable growth in Q1 2025, raising $693 million across 137 deals—a 60% increase compared to the same period in 2024.

These figures reflect a strong recovery from the downturn of 2023 and renewed investor confidence in the regional ecosystem, especially as governments across the Gulf continue expanding support for innovation and entrepreneurship.

Saudi Arabia: Proactive Strategy and Tangible Results

Saudi Arabia led the region’s investment landscape, attracting 50.3% of total funding—approximately $348.3 million—through 54 deals, which accounted for 39.4% of all transactions. This growth is not a one-off but part of a long-term trajectory fueled by institutional support, streamlined regulation, and strategic vision.

Initiatives such as the LEAP 2025 tech conference have become official launchpads for major startup funding announcements in deep tech, AI, health tech, and edtech. These results align with Vision 2030, which aims to diversify the economy, empower youth and women, and bolster the private sector's role in national development. National accelerators like Monsha’at and regulatory reforms have created a fertile ground for entrepreneurial growth.

Egypt: Abundant Talent, Persistent Obstacles

Egypt raised $43.6 million across 16 deals during the same period, representing only 6.3% of the region’s total startup investments. Despite being one of the oldest and most vibrant entrepreneurial hubs in the Arab world, Egypt's current standing is hindered by economic instability, currency fluctuations, high inflation, and regulatory uncertainty—factors that continue to affect investor confidence.

However, Egypt still holds what can be called a 'digital goldmine': a large pool of skilled tech talent, competitive operational costs, and a generation of entrepreneurs building impactful startups in fintech, edtech, and healthtech.

Startups like Swvl, which achieved unicorn status before facing operational downsizing, and MoneyFellows, a platform digitizing traditional ROSCA models, illustrate the ecosystem's potential and its fragility.

Top Funded Sectors: Fintech Leads the Way

According to a report from Wamda covering February 2025, fintech was the top-funded sector, attracting $274 million across 15 deals. Saudi Arabia led this vertical with startups like Tabby and Tamara, which continue to scale regionally.

Insurtech ranked second with $55 million from two deals, followed by logistics, which raised $28.5 million across four deals.
In Egypt, funding was more diversified, with growing interest in digital education, mobility, and HR tech. However, no single sector demonstrated dominance, reflecting both opportunity and fragmentation.

The Saudi-Egypt Gap: Not in Talent, But in Climate

Despite its human capital and entrepreneurial legacy, Egypt lacks a cohesive long-term strategy for startup development. While Saudi Arabia offers tax incentives, streamlined business registration, and direct funding support, Egyptian entrepreneurs still face bureaucratic bottlenecks, outdated legal frameworks, and limited government-backed accelerators.

This disparity underscores a larger truth: the difference is not about resources but about political and strategic will. Saudi Arabia has aligned capital, infrastructure, and education within a national economic vision. Egypt’s efforts remain fragmented and donor-driven, lacking institutional continuity or scalability.

Future Outlook and Recommendations

Analysts believe the region’s startup landscape is poised for further transformation in 2025–2026, with new capital expected from Asian and European markets—especially if political and economic stability improves in countries like Lebanon, Tunisia, and Iraq.

To capitalize on these opportunities, Egypt needs to:
- Enact urgent regulatory reforms to ease business formation.
- Accelerate government digital transformation.
- Build structured public-private partnerships to fund and mentor startups.
- Provide targeted support for scale-ups, not just early-stage ventures.

Meanwhile, Saudi Arabia must sustain momentum by enhancing legislative openness and facilitating global expansion through trade deals and export incentives. The upcoming Arab Tech Summit and increased EU interest in cross-Mediterranean digital trade zones suggest that stable innovation hubs will attract the next wave of capital.

Sources

1. Fintech Gate – "MENA Startups Raise $693 Million in Q1 2025"
   https://fintechgate.net/2025/04/13/الشركات-الناشئة-بالشرق-الأوسط-وشمال-أ-13/
2. Wamda – "MENA Startups Raised $494 Million in February 2025"
   https://www.wamda.com/2025/03/mena-startups-raised-494-million-february-2025-371-mom-growth-arabic
3. Alborsa News – "Egyptian Startups Raised $608 Million in 2023"
   https://www.alborsaanews.com/2025/02/23/1871114

Saudi Arabia is rolling out the red carpet for international businesses, streamlining regulations and fostering a more welcoming environment to attract foreign investment and top-tier talent.

With the ambitious Vision 2030 blueprint driving economic diversification, joint ventures are emerging as a prime avenue for foreign companies to tap into the Kingdom's burgeoning market.

Vision 2030, Saudi Arabia's transformative economic strategy, aims to significantly boost foreign direct investment (FDI) and its contribution to the national GDP.

The government is actively enhancing the business landscape by restructuring economic zones, creating specialized areas, and deregulating the energy sector, all designed to foster a more competitive environment within the Middle East. Furthermore, a robust privatization program is opening up numerous sectors to private investment, creating a wealth of opportunities for international companies.

For many businesses, establishing a local presence is essential to operate effectively in Saudi Arabia, particularly when engaging with local entities, including government bodies. Navigating the diverse legal structures available is crucial to selecting the most suitable framework for specific economic activities.

The Strategic Advantages of Joint Ventures in Saudi Arabia

Joint ventures offer numerous advantages over independent enterprises or wholly owned subsidiaries. They provide easier access to specific economic sectors, facilitate the pooling of assets and expertise, and grant access to invaluable local know-how and established networks.

This local insight extends to consumer behavior, cultural nuances, industry-specific practices, and established business relationships, all of which are critical for success in the Saudi market.

In certain sectors, such as oil exploration and real estate investment in Mecca and Medina, local ownership is mandatory. Even where not legally required, partnering with a well-established local enterprise can provide a significant competitive edge through enhanced market knowledge and established networks.

Joint ventures also serve as a risk mitigation strategy, helping international companies navigate the complexities of a new market by reducing financial liability, mitigating market uncertainty, and ensuring regulatory compliance.

Navigating the Landscape: Due Diligence and Legal Structures

Before embarking on a joint venture, thorough due diligence is paramount. This includes comprehensive market research and a meticulous selection of a local partner whose expertise, resources, and networks align with the venture's objectives. Investors must assess the potential partner's reputation, experience, financial stability, and understanding of local market dynamics and regulations. Cultural compatibility and alignment of business practices are equally important.

Once a suitable partner is identified, careful consideration must be given to the various legal structures available. The chosen structure will have significant implications for liability, risk protection, financing, tax, and procedural formalities. Depending on the venture's activities, establishing a presence in a special economic zone may offer distinct advantages.

Foreign direct investment in Saudi Arabia is governed by the Foreign Investment Law and overseen by the Ministry of Investment (MISA). Foreign investors must obtain a MISA license, the specific type of which depends on the chosen economic activities.

A common practice involves establishing a holding joint venture company, owned by both foreign and local partners, which in turn owns operating subsidiaries. This structure simplifies governance and regulatory procedures, particularly when multiple licenses are required.

Key Considerations: Capital Requirements and Contractual Terms

MISA may impose minimum capital requirements, which vary based on the chosen economic activity and the Saudi partner's ownership percentage. These requirements are shared proportionally between the partners.

The Saudi legal framework is dynamic and complex. Investors must ensure that all constitutional documents comply with Saudi companies law.

While joint venture and shareholders' agreements (SHAs) are now recognized as binding, certain common contractual terms, such as "call options" in cases of material default, may be challenging to enforce due to procedural complexities.

Despite these challenges, Saudi Arabia's commitment to Vision 2030 and its proactive approach to attracting foreign investment make it a compelling destination for international businesses seeking growth and expansion.

Ucaneo, a pioneering climate technology company based in Germany, has secured strategic investment from Aramco Ventures, the venture capital arm of Saudi Aramco.

This significant backing comes as part of Ucaneo's previously announced €6.75 million seed funding round, finalized in September 2024.

The investment underscores the growing recognition of Ucaneo's innovative Direct Air Capture (DAC) technology, a critical tool in the global effort to combat climate change. By capturing carbon dioxide directly from the atmosphere, Ucaneo is poised to play a pivotal role in enabling industries to achieve their net-zero emissions targets.

The company positions itself as a crucial partner for both emerging and established industries, offering a reliable and scalable solution for managing and reducing their carbon footprint through the removal of atmospheric CO2.

Demonstrating their commitment to practical implementation, Ucaneo has launched its inaugural industrial pilot project, boasting a capacity to capture 30-50 tons of CO2 annually.

This initiative stands as one of Germany's largest industrial-scale DAC pilot projects, marking a significant milestone in the development of real-world carbon removal solutions.

Florian Tiller, co-founder and CEO of Ucaneo, expressed enthusiasm about the partnership, stating, "We are thrilled to welcome Aramco Ventures as a strategic investor. It was paramount for us to align with a partner that not only supports our growth trajectory but also shares our deep commitment to driving the energy transition.

Through impactful scaling and strategic alliances, innovative technology developers like Ucaneo can pave the way for a truly carbon-neutral global economy."

Bruce Niven, Executive Managing Director at Aramco Ventures, highlighted the potential of Ucaneo's technology, saying, "Direct Air Capture, if made economically viable, holds the potential to be a game-changer in global decarbonization efforts. Ucaneo's approach demonstrates the potential to deliver a highly efficient and effective solution.

We are excited to collaborate with Ucaneo's talented team to accelerate the development and widespread adoption of this crucial technology." This investment signals Aramco Ventures' focus on technologies that can contribute to a more sustainable future.

Lendo, a pioneering debt crowdfunding platform based in Saudi Arabia, has announced a significant financial boost with a $690 million warehouse facility secured from global financial giant, J.P. Morgan. This substantial investment marks a pivotal moment for Lendo and underscores the burgeoning growth of the fintech sector within the Kingdom, highlighting the vast potential of SME financing in the Saudi Arabian economy.

Founded in 2019 by Osama Alraee and Mohamed Jawabri, Lendo operates as a sophisticated crowdlending marketplace. It effectively bridges the gap between qualified businesses seeking essential financing and investors looking for attractive short-term returns. This innovative approach to lending has allowed Lendo to carve a significant niche in the Saudi Arabian financial landscape.

The substantial capital injection from J.P. Morgan will be strategically deployed to fuel Lendo's ambitious expansion plans. The funds will be instrumental in significantly increasing Lendo's lending capacity, enabling the platform to support a larger number of SMEs.

Furthermore, the investment will facilitate the development and introduction of more innovative financial products tailored to the specific needs of businesses in the Kingdom. A key priority for Lendo is to broaden its SME coverage across Saudi Arabia, ensuring that businesses in all regions have access to the financing they require to thrive.

This landmark facility not only benefits Lendo but also contributes significantly to the broader economic landscape of Saudi Arabia. It is expected to play a crucial role in driving job creation within the Kingdom, demonstrating Lendo's commitment to fostering domestic economic growth and generating employment opportunities for Saudi citizens.

Osama Alraee, CEO and co-founder of Lendo, expressed his enthusiasm about this transformative development. He emphasized that this landmark facility represents a pivotal moment for both Lendo and the entire Saudi fintech ecosystem. The strong backing from a globally recognized financial institution like J.P. Morgan, he stated, validates Lendo's innovative approach to SME financing and positions the company for significant expansion within the Saudi market.

Alraee underscored that this facility will accelerate Lendo's mission of boosting SME growth while simultaneously contributing to the realization of the Kingdom's Vision 2030 goals.

The significance of this investment extends beyond Lendo's immediate operations. It aligns perfectly with the ambitious objectives of Saudi Vision 2030, a national development plan aimed at diversifying the Saudi economy and fostering a thriving private sector. A key target of Vision 2030 is to increase SME lending from 4% in 2018 to 20% by 2030. Lendo's expanded lending capacity, facilitated by the J.P. Morgan facility, will directly contribute to achieving this crucial goal.

George Deves, Co-Head of Northern European ABS at J.P. Morgan, articulated his organization's satisfaction in collaborating with Lendo on this landmark transaction. He acknowledged the vital role of a strong and rapidly growing SME sector in driving the local economy and emphasized that this financing will play a crucial role in supporting the strategic initiative to boost SME lending in Saudi Arabia.

This substantial investment also serves as a powerful signal of growing confidence among international investors in Saudi Arabia's burgeoning fintech sector and its increasingly robust regulatory framework. The Kingdom's proactive approach to creating a supportive environment for fintech innovation has attracted significant interest from global investors, paving the way for further growth and development in this dynamic sector.

Lendo's success in securing this significant financing follows two successful investment rounds. The company's most recent Series B investment round, which raised $28 million, was led by Sanabil Investments, a wholly-owned subsidiary of Saudi Arabia's Public Investment Fund (PIF).

This demonstrates the strong interest and support from both local and international investors in Lendo's vision and its potential to transform the SME financing landscape in Saudi Arabia. The participation of other investors, including Shorooq Partners and AB Ventures, further underscores the widespread confidence in Lendo's business model and its future prospects.

Lendo's impressive track record speaks volumes about its success in the market. The platform claims to have facilitated over $667 million in financing through more than 5,000 transactions, generating $33.3 million in returns for its investors. These figures highlight the tangible impact of Lendo's innovative approach to lending and its contribution to the growth of the SME sector in Saudi Arabia.

With the substantial backing of J.P. Morgan and the continued support of its investors, Lendo is poised for further expansion and is expected to play a pivotal role in shaping the future of SME financing in the Kingdom.

UpLevel, a Saudi Arabia-based edtech startup, has successfully secured an undisclosed pre-Seed funding round from a group of angel investors.

Founded in 2024 by Idris Alshayea and Hamad AlLuhaidan, UpLevel is dedicated to enhancing employee performance within organizations.

The company achieves this by connecting companies with a curated network of experienced professional coaches, providing access to specialized career guidance, innovative mentoring programs, and customized training solutions that align with global best practices.

UpLevel's mission is to empower both individuals and organizations to achieve sustainable professional growth and enhance institutional performance.

Press Release:

Saudi edtech startup UpLevel has successfully raised an undisclosed pre-Seed funding round from a group of angel investors.

The company provides intelligent solutions aimed at empowering individuals and organizations to achieve sustainable professional growth and enhance institutional performance. This is achieved through specialized career guidance, innovative mentoring, and training programs designed according to global standards.

In a significant move to boost foreign investment and enhance market liquidity, the Saudi Capital Market Authority (CMA) has announced that foreign investors are now permitted to invest in Saudi companies listed on the Saudi stock exchange that own property within the holy cities of Mecca and Medina.

This decision, effective immediately, follows the approval of regulations that exempt these listed companies from the restrictions outlined in the Foreign Ownership of Real Estate Investment Regulations.

This landmark decision is expected to have a profound impact on the Saudi capital market. By allowing foreign investors to participate in companies with real estate assets in these holy cities, the CMA aims to:

• Stimulate Investment: Attract foreign capital, thereby increasing investment activity and overall market liquidity.
• Enhance Market Efficiency: Improve the efficiency and competitiveness of the Saudi capital market on both regional and international levels.
• Support Economic Growth: Contribute to the overall economic growth of Saudi Arabia by fostering development projects in Mecca and Medina.
• Increase Market Attractiveness: Position the Saudi capital market as a more attractive investment destination for both domestic and international investors.

The new regulations governing foreign investment in these companies outline specific guidelines:

• Investment Scope: Foreign investment will be restricted to shares of listed companies or convertible debt instruments, with a collective ownership limit of 49% for non-Saudi individuals and entities.
• Strategic Investor Exemption: Foreign strategic investors are exempt from this ownership limit.
• Real Estate Focus: The regulations specifically target companies with real estate assets within the boundaries of Mecca and Medina.

These regulations aim to provide a framework for foreign investors to participate in the economic growth associated with projects in these holy cities while ensuring compliance with existing laws and regulations related to foreign real estate ownership.

Furthermore, the regulations allow listed Saudi companies to acquire ownership, usufruct, or use rights over properties designated for their headquarters or branch offices within Mecca and Medina, provided these properties are solely used for this purpose and adhere to the relevant exceptions within the Foreign Ownership of Real Estate Regulations.

This latest move by the CMA builds upon a series of initiatives aimed at enhancing the accessibility and attractiveness of the Saudi capital market to foreign investors. These initiatives include:

• Direct Investment: Allowing resident foreign investors to directly invest in the Saudi stock market.
• Swap Agreements: Facilitating foreign investor access to the Saudi stock market through swap agreements.
• Foreign Financial Institution Investments: Permitting qualified foreign financial institutions to invest in listed securities.
• Strategic Investments: Allowing foreign strategic investors to acquire strategic stakes in listed companies.
• Direct Debt Investments: Enabling foreign investors to directly invest in debt instruments.

In 2021, the CMA further expanded foreign investor participation by allowing them to invest in real estate funds focused on properties within Mecca and Medina.

This move aimed to diversify financing channels within the capital market and align with the objectives of Saudi Vision 2030, which prioritizes attracting both domestic and foreign investment.

The final version of these regulations was developed following a public consultation process conducted on November 15, 2023. The consultation, conducted through the Istitalah platform (a unified electronic platform for public and government agency feedback) and the CMA's official website, sought public input on the "Regulations for Foreign Investors' Ownership of Shares in Saudi Listed Companies with Investment Properties in Mecca and Medina."

This significant regulatory change is expected to have a positive impact on the Saudi economy, attracting foreign capital and fostering economic growth within the holy cities of Mecca and Medina.

By creating a more inclusive and attractive investment environment, the CMA continues to play a crucial role in supporting the long-term development and diversification of the Saudi capital market.

Saudi Arabia solidified its position as the dominant force in the Middle East and North Africa (MENA) venture capital (VC) landscape in 2024, attracting a substantial $750 million in funding, according to a report by MAGNiTT, a leading data platform for the venture capital industry.

This impressive figure represents 40% of the total VC capital deployed across the entire MENA region during the year, underscoring the Kingdom's rapidly evolving entrepreneurial ecosystem and its increasing appeal to investors.

The report highlighted a significant surge in VC activity within Saudi Arabia, with a record-breaking 178 deals successfully concluded throughout 2024.

This robust deal flow signifies a strong wave of investor confidence in the Kingdom's burgeoning startup scene and reflects the government's concerted efforts to cultivate a supportive environment for innovation and entrepreneurship.

Key factors driving this impressive growth include:

Vision 2030 Initiatives: The Saudi Vision 2030, a comprehensive national reform program, has prioritized the development of a diversified economy, with entrepreneurship and innovation playing a central role. The government has implemented numerous initiatives to foster a vibrant startup ecosystem, including:

Regulatory Reforms: Streamlining regulations and improving access to funding for startups.

Incentive Programs: Offering attractive incentives and grants to encourage entrepreneurship and attract foreign investment.

Infrastructure Development: Investing in world-class infrastructure, including high-speed internet and advanced technology hubs.

Growing Private Sector Involvement: A burgeoning private sector is actively engaging in the venture capital landscape, with a growing number of angel investors, venture capital firms, and corporate venture arms emerging to support promising startups.

Focus on High-Growth Sectors: Saudi Arabia is witnessing significant VC activity in key sectors such as fintech, e-commerce, healthcare, and renewable energy, aligning with the government's focus on diversifying the economy and addressing national priorities.

Dr. Nabeel bin Abdulqadir Koshak, CEO and Board Member of the Small and Medium Enterprises Authority (SME Authority), emphasized the crucial role of government initiatives and private sector engagement in driving this remarkable growth.

"The continued success of the Saudi venture capital ecosystem is a testament to the visionary leadership of the Kingdom, which has created an environment that fosters innovation and empowers entrepreneurs," Dr. Koshak stated.

Looking ahead, Saudi Arabia is poised to further solidify its position as a leading venture capital hub in the MENA region.

Continued government support, a thriving entrepreneurial community, and a growing pool of talented innovators will undoubtedly fuel further growth and propel the Kingdom towards a future driven by innovation and economic diversification.

EdfaPay, a leading Saudi fintech platform, has successfully secured a $5 million pre-Series A funding round led by OmanTel Innovation Labs, with participation from Aljabr MENA and Waad Investment.

This significant investment will fuel EdfaPay's growth ambitions and solidify its position as a key player in the MENA region's rapidly evolving fintech landscape.

Founded in 2022 by Ghormallah Alghamdi and Nedal Sabbah, EdfaPay is revolutionizing the way businesses accept payments. Its innovative SoftPOS technology transforms smartphones into powerful point-of-sale devices, eliminating the need for traditional hardware.

This user-friendly and cost-effective solution empowers small and medium-sized enterprises (SMEs) to streamline their operations and enhance their customer experience.

With this fresh infusion of capital, EdfaPay is poised to accelerate its growth trajectory in several key areas:

• Market Expansion: The company plans to expand its footprint across the MENA region, with a particular focus on Oman, where it aims to establish a strong presence and provide tailored payment solutions to local businesses.
  
  
• Product Innovation: EdfaPay will invest in research and development to enhance its existing product offerings and introduce new features and functionalities that cater to the evolving needs of its customers.
  
  
• Strategic Partnerships: The company will forge strategic partnerships with leading financial institutions, telecommunications providers, and other industry players to strengthen its market position and reach a wider audience.
  
  
• Talent Acquisition: EdfaPay will continue to attract top talent to its team, bolstering its technical capabilities and driving innovation.

"This funding round is a major milestone for EdfaPay," said Eng. Ghormallah Alghamdi, co-founder and CEO of EdfaPay. "With the support of our investors, we are well-positioned to revolutionize the payment landscape in the MENA region and beyond. Our goal is to empower businesses of all sizes, enabling them to thrive in the digital age."

EdfaPay's commitment to innovation, coupled with its strong leadership team and experienced investors, positions the company for continued success.
As the fintech industry continues to evolve, EdfaPay is at the forefront, driving digital transformation and empowering businesses across the region.

Saudi Arabia has taken a significant step towards enhancing its investment climate with the introduction of a new investment law. The law, which replaces the existing Foreign Investment Law, aims to create a more attractive environment for both domestic and foreign investors, driving economic development and job creation.

The new investment law, issued pursuant to Royal Decree No. (M/19), will come into effect on or around February 7, 2025. It introduces several key changes, including:

Equal Treatment: The law applies to both Saudi and foreign investors, ensuring a level playing field for all.

Simplified Registration: The cumbersome licensing process has been replaced with a streamlined registration procedure, making it easier for investors to set up businesses.

Investment Incentives: The government will offer various incentives and facilities to attract both local and foreign investments.

Dispute Resolution: Investors will have access to alternative dispute resolution mechanisms, such as arbitration and mediation.

Freedom of Investment: Foreign investors will enjoy a high level of freedom to invest in various economic activities, with limited exceptions.

The new law is expected to have a positive impact on Saudi Arabia's economy by attracting more foreign investment, creating jobs, and fostering innovation. It aligns with the Kingdom's Vision 2030, which aims to diversify the economy and reduce reliance on oil.

Key benefits of the new investment law include:

Increased Foreign Investment: The simplified registration process and favorable investment incentives will make Saudi Arabia more attractive to foreign investors.

Job Creation: New businesses and expanded operations will lead to increased job opportunities for Saudi citizens.

Economic Diversification: The law will contribute to the diversification of the Saudi economy, reducing its dependence on oil.

Improved Competitiveness: Saudi Arabia will become a more competitive investment destination, attracting a wider range of businesses and industries.

Enhanced Governance: The new law strengthens the legal framework for investment, providing greater clarity and certainty for investors.

As the law comes into effect, it will be crucial to monitor its implementation and address any challenges that may arise. However, the new investment regime represents a significant step forward in Saudi Arabia's efforts to become a global investment hub.

Additional considerations:

Executive Regulations: The detailed rules and procedures for implementing the new law will be outlined in the executive regulations, which are expected to be issued within 180 days of the law's publication.

Dispute Resolution: The availability of alternative dispute resolution mechanisms will provide investors with more efficient and cost-effective ways to resolve disputes.

Investment Incentives: The specific incentives offered to investors will depend on the nature of the investment and the sector involved.

National Security: Certain activities will remain reserved for Saudi nationals, ensuring national security interests are protected.

Overall, the new investment law is a positive development for Saudi Arabia and its economy. It demonstrates the Kingdom's commitment to creating a welcoming and supportive environment for investors.

JARAS Hospitality, a pioneering technology company dedicated to transforming the hospitality industry, has successfully closed a pre-Seed funding round of $666,000.

Led by a group of undisclosed angel investors, this investment will fuel JARAS's mission to provide innovative solutions that streamline hotel operations and elevate guest experiences.

Founded in 2023 by Ahmed Al Zubaidi, JARAS offers a comprehensive suite of hospitality management tools designed to simplify bookings, optimize pricing, and enhance operational efficiency.

The company's integrated platform empowers hotel managers with real-time insights, enabling them to make data-driven decisions and deliver exceptional service.

With this new funding, JARAS will focus on further refining its product offerings to meet the evolving needs of the hospitality market. The company plans to expand its customer base and solidify its position as a leading provider of innovative hospitality management solutions.

Key areas of focus for JARAS include:

• Product Development: Continuously refining and expanding the company's product suite to address the specific needs of hotels of all sizes.
• Customer Acquisition: Implementing targeted marketing strategies to attract new customers and expand JARAS's market reach.
• Strategic Partnerships: Collaborating with industry leaders to offer complementary services and enhance value for customers.
• Technology Innovation: Staying at the forefront of technological advancements to provide cutting-edge solutions.

"We are delighted to have secured this investment, which will enable us to accelerate our growth and deliver even greater value to our customers," said Ahmed Al Zubaidi, CEO of JARAS Hospitality. "Our goal is to revolutionize the way hotels operate by providing cutting-edge technology that improves efficiency, reduces costs, and enhances guest satisfaction."

JARAS's commitment to innovation and excellence has already made a significant impact on the hospitality industry.

By leveraging technology to streamline operations and improve guest experiences, JARAS is helping hotels to stay competitive in today's fast-paced market.